Dominate Google Search & Attract Local Real Estate Leads

July 20, 2025•4 min read

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If you're a real estate agent and you’re not showing up on Google when someone searches “realtor near me,” you’re already losing listings. A whopping 92% of home sellers start by typing that exact phrase before calling an agent. And guess what? The agents who win those calls usually have something you don’t (yet): a fully optimized Google Business Profile and a stack of glowing reviews.

Let’s fix that.

Why Google Matters for Real Estate Agents

Imagine this: You're a seller looking to list your $500,000 home. You pull out your phone, type “best real estate agent in Carmel” or “realtor near me,” and three names pop up.

You're calling the one with:

50+ reviews
A clean profile photo
Recent Google Posts showing homes sold in the area
Service areas clearly listed
A phone number that connects instantly

That’s how local agents are tripling their inbound leads — without spending more on ads.

Real Estate Use Case: Losing Listings to Local Competitors

📉 Pain Point: An agent in Zionsville kept losing listings to others in her market despite years of experience.

✅ Solution: We helped her claim and fully optimize her Google Business Profile, set up weekly automated HighLevel posts, and implemented automated review requests after closings.

🎯 Result: In 60 days, her profile ranked top 3 in Zionsville and nearby neighborhoods. Inquiries doubled. She even snagged a $1.2M listing from a Google lead.

How to Optimize Your Google Business Profile for Real Estate Leads

Let’s break this down so you can do it (or we can do it for you — faster and easier).

1. Claim and Fully Optimize Your Google Business Profile

Head to Google Business Profile and make sure you:

Add professional headshots and your brokerage logo
Use your exact business name (don’t keyword stuff — it can get suspended)
Fill in all contact details and business hours
Write a compelling “About” section using phrases like:
- Real estate agent in [City]
- Helping buyers and sellers in [Neighborhoods]

2. List All Service Areas You Cover

Add every ZIP code, neighborhood, and suburb you serve — not just your home office location. This expands your visibility in search and helps you appear in nearby cities like Noblesville, Westfield, and Fishers.

Pro Tip: Add service areas in your business profile AND sprinkle them naturally in your Google Posts and About section.

3. Set Up a Call Tracking Number

Tools like CallRail or HighLevel let you track exactly which leads came from your Google listing. You’ll be able to see what’s working (and what’s not) and make smarter marketing decisions.

4. Automate Google Review Requests

Set up automatic review requests using HighLevel or similar tools. After a closing, send a polite SMS or email asking for a quick review.

📩 Message Example:

“Hey [Client Name], congrats again on your new home! If you have a sec, we’d love your review here: [Insert Google Review Link] — it helps more than you know!”

5. Schedule Weekly Google Posts

Stay active. Weekly posts are like mini billboards for your business.

Here’s an easy template to start with:

🏡 Just sold this 3-bed in Westfield — 6 offers in 48 hours. Thinking of selling? Let’s talk strategy.

Posts expire after 7 days, so schedule them in batches using automation tools. Make them visual with before-and-after shots, sold stickers, and location tags.

First Actions to Take Today

✅ Claim and fully optimize your Google Business Profile
✅ List all the ZIP codes, cities, and neighborhoods you serve
✅ Use HighLevel call tracking to identify your top lead sources
✅ Set up automated review requests after closings
✅ Schedule weekly Google Posts using market insights and wins

These aren’t just “nice-to-haves” — they’re the difference between being seen or being invisible.